About us
About Company
Welcome To Yellow Flower
Yellow Flower Trading Company (YFT), established in 1987 as a single Dubai store, has evolved into a global fashion retail powerhouse with a presence in over 50 countries. Specializing in a diverse range of products, we offer both renowned international brands and our exclusive in-house labels, catering to diverse fashion needs.
Committed to empowering individuals through fashion expression, YFT prioritizes customer satisfaction by providing the latest trends and styles at affordable prices. Our customer-centric approach includes a seamless omnichannel experience, whether you choose to shop online or visit our stores. With sustainability at the forefront of our values, we are actively working to reduce our environmental impact.
Explore the YFT difference today – your one-stop shop for global fashion trends.
Distribution
Recognized as a prompt and responsive supplier of best-value goods and services, we maintain close relationships with our customers in order to foster their satisfaction. We give prime importance to delivery and take full commitment to ensure timely delivery of the merchandise. Imports are centralized in line with merchandise categories and the Group has its own outsourcing facilities spread across MENA region, the Indian subcontinent and Africa. State-of-the-art logistics center in Dubai help in seamlessly integrating multilevel functions and real time decision making to maintain optimum level of stock at all times.
Mission
To provide our customers with high-quality, affordable products and services that exceed their expectations, while building strong relationships with our suppliers and partners.
Vision
To be the leading trading company in the MENA region, renowned for our integrity, innovation, and commitment to sustainable growth.
Our History Timeline
Trading opens their first retail store in UAE
Flagship wholesale store in Murshid Bazaar
Exclusive deal to open iconic Jawed Habib Salon in Dubai
As Yellow Flower's first in house exclusive brand
With Jockey in UAE and opens three franchise stores in one year
Distribution deal with Hanes in UAE
With FIFA World Cup Russia
Rights with Rupa lightwear for UAE, Nigeria, and Kenya
Opens Nigeria and Kenya office
With Universal Studios and Disney in MENA region, American Garden and Britannia in Nigeria
With Warner Brothers and opens new Jockey Store in Dubai Mall
In Dubai Hills and signs exclusive distribution deal with Bombay shaving company
Cash & Carry Stores
At Yellow Flower Trading, we take our inspiration from the entrepreneurial spirit and the limitless energy of independent businesspeople. From the very beginning, the stores of Cash & Carry have focused on creating a tight bond between their local staff and the most important aspect of their business operations.